Papercranes

I was approached by a new Bristol record label and asked to create a brand and visual identity. The idea of the brand was to create something that reflected the name whilst not being too obvious and allowing it to appeal to a youthful music market.  

For the logo mark I wanted to create a strong monogram shape using the 'P'. The idea was to subtly reflect folded paper using geometric shapes. Using a hexagon as the starting point I developed a 'P' shape within it which then evolved.

For the record label design I explored some ideas based around the hexagon and came up with a simple geometric pattern that complimented the branding shapes and colours.

 

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